Last Thursday at f8, Facebook’s developer conference, some major changes were announced. For starters, each individual’s Facebook profile will look drastically different. Check out the new timeline:

(This feature will be available to everyone soon, but if you want to find out how to activate your own timeline, click here.)

In addition to Timeline, thanks to Facebook’s Open Graph, a slew of apps – such as Spotify, Foodspotting  and Nike+  – will be integrated into your news feed and timeline.

But what does these and other changes mean for your small staff association and its Facebook page?

For starters, Facebook has eliminated the need for people to “like” your page to interact with it. Now, anyone can like or comment on posts – without liking your page as a whole. This places the emphasis on engagements over likes. Now – hopefully – more people than ever before will be able to interact with your organization’s Facebook page!

Keep in mind, this will challenge your association to produce super interesting content, listen to the conversations happening on your page and not focus on the overall fan growth.

Facebook users will have more control over what appears in their Newsfeeds thanks to an easy-to-find “unsubscribe” button, so it’s time to start thinking about how you can really pump up your content and make it interesting, relevant and engaging to your fanbase.

What do you think of Facebook’s new changes?