Friday Top Five: No January blues here!
Posted on : 21-01-2011 | By : Shannon Otto | In : communications, friday top five, links, marketing, professional growth, resources, technology, vendor management
Tags: association management, branding, experimentation, failure, logos, MemberClicks, problem-solving, total cost of ownership
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Happy Friday! Who’s ready for the weekend? (I know I am – despite freaking out about tomorrow’s half-marathon!) I’m all ready right now with five of my favorite posts from around the association community this week. There was quite a good variety of topics, so let’s get right to it!
1. Jeff Hurt discussed problem solving and how association professionals can “get unstuck and out of corners.” I think often people don’t necessarily attempt to think of new solutions when faced with a problem, but Jeff provides a good five-step process for problem solving and ways to solve those “wicked problems.”
2. At the Effective Database Management blog, Wes Trochlil provides some great information about why it’s important to understand the total cost of ownership (TCO) of your association management software. The software’s initial cost isn’t the only thing you should factor in when making an AMS decision.
3. Jeffrey Cufaude’s leadership limerick this week deals with experimentation and why it’s so important for association professionals. He writes: Call it what you will, but organizations must move beyond analysis paralysis and release pilot efforts in which real-life members and consumers interact real-time with the program or service being created and offer feedback to hep refine the initial iterations.
4. The Associations Live blog provided some great, tried-and-true tips for logos, graphic standards and style guides. Although there is no “right” and “wrong” style when it comes to your association’s brand, it’s crucial to maintain consistency throughout all platforms.
5. Conor McNulty at the Acronym blog posted an interesting question this week: why do we fear failure? Personally, I was terrified of failure growing up, and only recently have I begun to develop a healthy appreciation for constructive criticism. Is the association profession conditioned for failure? What do you think?
From everyone at MemberClicks, we hope you have a fantastic weekend!











