Special Edition: The Monday Top Five
Posted on : 28-06-2010 | By : Shannon Otto | In : board relations, communications, friday top five, governance, in the news, interpersonal relationships, links, marketing, social media
Tags: collaboration, community, community manager, governance, marketing, MemberClicks, small-staff association
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Since I didn’t get the opportunity to share a few of my favorite blog posts from last week, I thought I’d take today to do so. As always there were some great blog posts around the association community. Perhaps you missed a few, or maybe you just need some extra reading material today. Either way, enjoy!
1. There were a few posts on ASAE’s Acronym blog specifically geared toward small staff associations, which I loved. Sue Bowman summarized a few tips for organizations that are involved in marketing on a “shoestring budget.” Some key points? Promote the members-only benefit your organization offers, and make it a priority to understand your metrics and what defines your success.
2. Jeffrey Cufuade has started a new series on his blog called Facilitation Friday. Last week’s discussed how associations can make their communities more connected. Just allowing people to convene isn’t enough. There has be additional value. All the choices organization leaders make should involve community and allowing people to connect more. After all, that’s what associations are all about.
3. As the community manager at ASHA, Maggie McGary knows a thing or two about social media and associations. And that’s why she said associations and community managers go together like PB&J — both are all about connecting people. (Sense a theme this week?) Every association is already a community. Maybe they’re not all active online yet, but who from your organization greets them when they arrive?
4. In a fantastic post on SmartBlog Insights, Shelly Alcorn wrote about governance and the problems that surround this aspect of association management. Shelly admits that governance gets a bad rap, but she writes that governance is more leadership than management — and shares how governance can become more authentic. Don’t get caught up in the politics of it all.
5. I absolutely loved Brian Reuwee’s post at the Drake Co’s blog about futbol, football and association collaboration. He discussed how countries across the world collaborate to make the World Cup an unforgettable event (although many Americans seem to forget it exists for three years at a time), while American college football conferences are in disarray due to television revenue issues. If associations look to FIFA as an example of good collaboration, it would seem that almost anything is possible.













