I’m sure everyone is tired of hearing about the horrible economy, but the truth is, the unemployment rate isn’t improving and the economy is still shaky. We’re in the midst of a slow recovery, and I’m sure your association hasn’t been immune.

A key part of any nonprofit is fundraising. Has the recession affected your organization’s fundraising efforts? Have you altered your strategy or ramped up your endeavors? Don’t be afraid to ask for donations even during an economic downtown.

In my opinion, the most important thing to remember when asking for donations is to make it personal. Tell a story. I’m much more likely to give my money to an organization that makes an effort to tell me exactly where my money is going and how it will help the organization or its beneficiaries. Even if people don’t have a huge amount to donate, a personal story will always appeal more to them than simply saying, “Your donation is much appreciated.”

How many ways can your donors give to the organization? Do they have to send a check, must it be done over the phone or are online transactions acceptable? The more convenient it is, the more money you’re likely to raise.

Don’t forget to stress that every dollar can make a difference. Whether your donors give $1, $10 or $100, let them know that their contribution means something to the organization.

Do you differentiate between members who have donated before and those who haven’t? If you’re speaking to a potential first-time donor, introduce the organization and its philanthropic efforts – but no matter whom you’re addressing, direct the message to a specific person, not just “Sir” or “Madam.”

And, as a former copy editor and self-proclaimed “grammar geek,” I can’t stress the importance of proofreading your copy. Whether you’re sending a letter in the mail, an e-mail or using another form of communication, be sure there are no typos. It completely detracts from the message and is just unprofessional.

Finally, don’t forget to follow up with a thank you card to those who gave. It’s another small personal touch that will make people take notice and be more likely to continue donating.

Happy fundraising!

Image via Flickr